Turn your happiest users into a paid creator team.
Favente turns them into a short-form video crew — real customers make the videos, not influencers or AI. It coaches each first-timer through their TikToks, Reels, and Shorts before they post, you approve the tracked views, they're paid automatically, and your best come back to post again.
Free plan · no card · live in 5 minutes · creators keep 100%
Built from the playbook that grew Kazwire to 4M users.
What Favente actually builds
Favente turns the users who already love you into a paid creator team — real people, coached by AI, making the content your customers actually trust. Not rented reach. Earned.
Creators post on TikTok, YouTube & Instagram — you approve every claim, the AI coaches every post
- X
- TikTok
- YouTube
- Slack
- Discord
Why we built this
4M users grown at Kazwire, the founder's own site
Favente's founder ran this exact play by hand for years: recruit your own users to make short-form video, coach each one, reward the posts that landed. It helped scale an audience-rich, budget-poor site to 4 million users — no ad spend, the only user-sourced creator team in its space.
It also meant chasing creators in DMs, editing clips at midnight, and paying out by hand. Favente is that operation, turned into software. We ran the play before we built the tool.
And an early Favente pilot
The software's first real outing: one startup turned its own users into creators. Two of them, posting short-form video for eight weeks with no ad budget, drove:
- 75,000
- new users to the startup's product
- 348
- people who signed up to become creators
- $0
- spent on ads
Right now, without Favente
You're running a creator program out of your DMs and a spreadsheet.
That's a part-time job you didn't hire for. Favente is that entire operation, turned into software — so the next section is the machine, not you.
- DMing users one by one, hoping a few say yes
- A spreadsheet of who posted, who didn't, and who's owed what
- Watching every draft and rewriting weak hooks by hand
- Nudging the same creators for a second post that never comes
- Collecting W-9s and sorting out 1099s at year-end
- Paying everyone out manually, then trusting their screenshots
One creator, one turn of the machine
Watch the loop close, then repeat.
No stock story. One real user's first-ever video, traced through every step Favente runs — from the link she opens to the dollar that clears her account, to the day she comes back and does it again.
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Invite
A user you already have opens your link
Maya has used your product for months. She taps the hiring link you dropped in-app — no marketplace, no roster of strangers, no agency retainer.
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First draft
She films the first video of her life
Hook, proof, CTA. She has never made one before — and neither had most of your best creators. That gap is the part Favente is built to close.
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Coached
The AI rewrites the hook before it ever goes live
Never a cold pass/fail. One specific, encouraging note on the single thing to fix — with the reward waiting on the other side.
AI coaching note “Your hook is buried at 0:04 — open on the result instead. Everything after it already lands.”
Hook score 92
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Approved
She posts it. You approve the claim
When the post clears a milestone, she sends the link. You approve it in one tap — and until you do, nothing moves.
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Tracked
The reach is checked against the platform, not her word
Her view count is read from the platform's own public number — she never types it in, and you never take it on faith.
50,000 tracked views
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Paid
The payout clears to her Stripe — on its own
The milestone you approved fires the transfer. No invoice to send, no one to chase. She keeps every cent.
Payout · Post 001 cleared
- Reward tier
- 50,000 views
- Rate
- $0.80 per 1,000 views
Paid to Maya $40.00Paid via Stripe -
Posts again
Three days later, she starts her second one
She got paid, she got better, and the coaching from Post 001 carries into Post 002. This is the whole point: not one video, but a creator who keeps posting — first post, second, fourth, until she's one of your proven ones.
The same loop starts over at step 01 — same creator, sharper each time.
That was one turn of the loop. Run it across the Mayas already inside your product and you don't get one-off clips — you build a standing team of creators who get better every post, and the hooks they write become your best-performing ad copy, in your customers' own words.
Why Favente
Most platforms start with creators.
Favente starts with customers.
Agencies and influencers rent you someone else's audience — expensive, slow, and teaching you nothing about why anyone converts. Favente builds one from the users who already love you. Your best creator might have zero followers today.
Not an influencer marketplace. Not affiliate links. Not AI avatars — your own customers make the videos.
Today you pick your poison
Agencies & influencers
Expensive and slow- Weeks of outreach and contracts before a single post
- Big retainers and flat fees, whatever the results
- Rented strangers who've never used your product
- You never own the roster — and no data comes back
Other AI video tools
Generic and blind- Synthetic, templated content that scrolls right past
- No real knowledge of your product or your customers
- Reach is unverified — you can't tie spend to results
- Zero positioning data on why anyone actually buys
Build it yourself
A weekend to build, a department to run- You trust creator screenshots — faked in minutes
- W-9s, the $600 1099 threshold, and year-end tax forms all land on your team
- A growth manager babysitting submissions ~20 hrs/week — forever
With Favente
Own your creators + real data
- Your own users become a creator team you own — live in 5 minutes
- Creators keep 100% — you pay modest milestones on approved views, we take zero
- AI coaches every hook, so creators get lifted to the payout, never cold-rejected
- Every approved video builds the creator a track record they keep — and feeds you first-party data on what converts
The plumbing is commoditized. The management overhead is the whole product.
The economics
You pay creators, not a platform.
Two separate flows. Creators earn milestone rewards and keep every dollar — Favente takes zero cut of a payout. The only thing you pay Favente for is the optional AI. Drag the sliders and watch your reward cost per thousand views land under a dollar.
Rewards follow the ladder — 10k views = $10, 50k = $40, 200k = $90 — interpolated to your average. Creators keep 100% of it; Favente takes zero cut. The platform fee is always $0.
Estimates, not guarantees. This is direct reward cost — a first-party view from your own user isn't a viewability-gated ad impression, so read it as a cost-structure edge, not a like-for-like ad CPM. It excludes the optional $49 AI plan and your team's time, and early rosters skew to smaller posts, so real cost per view starts higher and falls as your roster matures. Views are checked against the platform's public count; rewards follow the published ladder.
What compounds
Cheap views are the floor. What compounds is what you learn.
Every post you approve teaches your Brand Brain — the private memory of what converts for your product — which hooks, in your own customers' language, actually pulled, and ranks them by reach into a playbook. A view count is spent the day it lands; the playbook sharpens with every video and stays yours. It's the part a competitor can copy the screens of, but never the accumulated answer.
Pricing
Free to run. Pay only for the AI.
Unlimited creators, free forever — that $0 platform line above is the real bill. You pay only for the AI that sharpens their content, and no per-seat fees.
The whole platform · unlimited creators
Recruit, onboard, train, manage and pay any number of creators. Free, forever.
Start freeFree plan · live in 5 minutes · no card required
- Creators keep every dollar you pay them — Favente takes zero cut of a payout
- Unlimited creators: recruit, onboard, train, manage & pay
- Stripe payouts on milestones you review and approve
- Creator claims & brand approval, with optional peer review
- Brand Brain that remembers your brand and what converts, sharpening with every post you review
- Streaks, badges, and XP leaderboards
- Embed snippet + public hiring page
Favente Pro
AI credits, three ways.
Flex
Testing the waters
pay-as-you-go
No monthly fee. Pay only for the AI credits your creators use.
Start FlexStandard
Most popularBest for a roster of 10–50
billed monthly
800 credits a month shared across your whole roster, then flex overage.
Choose StandardMax
Best past 50 creators posting
billed monthly
2,600 credits a month at the best per-credit rate, plus flex overage.
Choose MaxEvery account includes 50 free AI credits a month. Overage bills at each plan's flex rate; annual is billed once and saves 30%.
AI assists, billed on what your creators use
Every account gets 50 free credits a month, then you pay per credit or from a shared monthly pool. Cap spend per creator or across the team anytime.
Turn your happiest users into a paid creator team.
Free plan · live in 5 minutes · no card required
New to creator programs? The founder ran this playbook by hand — the way it grew Kazwire to 4M users — before it was software. Email him and he'll help you launch your first one.