Strategy
“UGC is a waste of money.” No — your operations are.
A founder crossed $300k in creator payouts and called UGC a waste of money. He's half right — and two of the three failures he names are operations problems, not UGC problems.
Latest / The Favente Blog
Creator-led growth, in writing.
Frameworks, case studies, and honest takes on UGC, from the team that builds the software behind creator programs.
Featured
The UGC campaign that burns six figures and ships nothing
There's a version of a creator campaign that reliably spends six figures and produces nothing. It isn't bad luck — it's eight avoidable decisions. Here's each one, and the system that catches it.
Read the frameworkSystems
You don't need 10 new creators a month. You need every shoot to work harder.
Most brands run creators like a subscription: hire, run until performance drops, start over. The expensive part isn't a content shortage — it's throwing away footage that could've been ten ads.
Framework
The Favente framework: Hook, Proof, CTA. How we train creators to convert
The three-part video structure that turns ordinary users into creators who consistently drive signups, and how Favente's AI checks every submission against it automatically.
Philosophy
The value swap creators actually make (and why the money isn't it)
A creator earns $40 for a video that took an afternoon. On a spreadsheet that's a bad trade — yet they keep showing up. Atomic value swaps and 'Sapiens behavior' explain why, and why Favente is built for the sacred swap, not just the secular one.
Strategy
Why your best customers make better creators than professional influencers
Real users convert better than paid influencers, and the data backs it up. Here's why authenticity beats reach, and how to find the creators already inside your product.
Playbook
How to brief your UGC creators so they actually post on-brand
Most creator briefs get ignored because they're too long, too vague, or both. Here's how to structure a brief that creators actually use.