Creator-led growth, written down.
Frameworks, case studies, and honest takes on UGC, from the team that builds the software behind creator programs.
The UGC campaign that burns six figures and ships nothing
There's a version of a creator campaign that reliably spends six figures and produces nothing. It isn't bad luck. It's eight avoidable decisions, and the system that catches each one.
Read the storyThe avatar lottery is a confession
A competitor published the math on running 110 AI creators: two thirds never hit. They call it a lottery you win with volume. Read it again and it's a confession about what content looks like when the creator has no reason to care.
Strategy“UGC is a waste of money.” No. Your operations are.
A founder crossed $300k in creator payouts and called UGC a waste of money. He's half right. Two of the three failures he names are operations problems, not UGC problems.
SystemsYou don't need 10 new creators a month. You need every shoot to work harder.
Most brands run creators like a subscription: hire, run until performance drops, start over. The expensive part isn't a content shortage. It's throwing away footage that could've been ten ads.
FrameworkThe Favente framework: Hook, Proof, CTA. How we train creators to convert
The three-part video structure that turns ordinary users into creators who consistently drive signups, and how Favente's AI checks every submission against it automatically.
PhilosophyThe value swap creators actually make (and why the money isn't it)
A creator earns $40 for a video that took an afternoon. On a spreadsheet that's a bad trade, yet they keep showing up. Here's the swap that actually pays them, and why Favente is built for it.
StrategyWhy your best customers make better creators than professional influencers
Real users convert better than paid influencers, and the data backs it up. Here's why authenticity beats reach, and how to find the creators already inside your product.
PlaybookHow to brief your UGC creators so they actually post on-brand
Most creator briefs get ignored because they're too long, too vague, or both. Here's how to structure a brief that creators actually use.