Creative is the lever now
On Meta and TikTok, the creative decides whether the spend works. Real customer video beats a studio spot because the algorithm and the viewer both stop treating it as an ad.
By use case
Ad creative from real customers
The creative that beats the ad filter is a real person who actually uses the product. Favente turns your customers into a steady supply of it.
The hooks tell you what to scale
Every post ranks which openers actually land. You feed the winning hooks straight into paid instead of guessing at a new angle each week.
Fresh creative on tap
Creative fatigues fast. A user base making steady clips keeps a backlog of new angles ready, so you are not grinding the same ad until it dies.
From one line of code to a posted video
-
Recruit real users
Fave invites your own customers to make video you can run as ads.
-
Coach the message
AI coaching sharpens the Hook, Proof, and CTA on every clip.
-
Scale the winners
Ranked hooks tell you which openers to double down on in paid.
Built by an ex-Superpower and Z Fellows team that took Kazwire from zero to 4,000,000 users. Favente is that same playbook, now software you can install.