Pitch it internally
The memo to send your boss.
You get it. Now you have to sell it to whoever owns the budget, and the real question in that meeting isn't "is this good," it's "what happens if this doesn't work." So here's the pitch pre-written, with honest answers to that question. Copy it, edit it, send it.
01The 30-second version
"Our own users would post about us for the price of a reward tier. Favente recruits them, coaches them, and releases rewards after creators report each milestone and we approve the claim, with peer review before payout. We call these approved views, not official platform stats. The plan is free, we can pay rewards in product credit instead of cash, and I can have it live in five minutes."
02The full memo
Every claim in it is true, so nothing in the follow-up meeting can bite you.
Subject: Creator program from our own users, no ad spend Hi [name], I want to propose a growth channel that doesn't involve buying more ads. The platform is Favente. It recruits creators from the people who already use us (a prompt in our product, or a hiring link we share with customers), then coaches them on what makes short videos work. Creators self-report each view milestone with a link and proof, we approve every claim, and other creators can peer-review it before any reward releases. Why the risk is low: - The plan is free and setup takes about five minutes. No contract, no card. - We don't pay for promises. Creators report each milestone, we approve every claim, and rewards only release after we sign off. - We can start with zero cash: rewards can be product credit instead of money, so the first campaign costs us nothing but our own product. - Every week we get a report that translates approved views into what the equivalent reach would have cost as paid ads, so we can judge it in dollars, not vanity metrics. I'd like 10 minutes to walk you through it. I can have our hiring page live before the meeting. It takes five minutes on the free plan. [your name]
03The three questions you'll get
“What does it cost?”
The plan is free and there's no card at signup. The only money that ever moves is the rewards you set, and those release only after the creator reports the milestone and you approve the claim. If you'd rather start with zero cash, rewards can be product credit instead of money.
“What if the content is bad, or off-brand?”
You write your talking points and off-limit topics once, and the AI coaches every submission against that brief before a reward releases. Creators get AI coaching on their hooks and scripts, required #ad disclosures are enforced, and nothing pays out without your approval. Worst case, a video underperforms, and you paid nothing for it.
“How do we measure it?”
Creators self-report each view milestone with a link and proof, you approve every claim, and other creators can peer-review it before a reward releases. We call these approved views, not official platform stats. Your dashboard shows views, spend, and cost per productive post so you can stop whenever the math stops working.
04Walk in with it already live
Bring the live hiring page to that meeting. Nothing sells it faster than showing it work: your page already live, with the first applications coming in. Setup is five minutes on the free plan.