Benchmarks from the research.
What published industry research shows about how short-form and user-made content actually performs: engagement by platform, UGC versus brand-made. Favente's own approved-network benchmark publishes here the moment its privacy and sample gates clear; until then, no invented numbers.
What the research shows.
Average engagement rate per short-form post, by platform.
Source: Socialinsider · TikTok vs Reels vs Shorts (Jan 2024–Aug 2025)
How user-made content compares with brand-made content.
These are third-party findings across the industry, not Favente results. Measurement and definitions vary by study. Favente's own approved-network numbers are below.
Our approved-post benchmark, publishing when the sample clears.
Reading the current approved sample…
Designed not to overclaim.
Approved posts only
Approved posts (creator-reported, brand-approved) with positive views.
Weak evidence stays out
Unapproved, community-estimated, and zero-view claims are excluded. Only claims a brand has approved count.
Every slice clears its own gate
Network and platform rows each require multiple creators and companies. Hook scores have a separate minimum sample.
Descriptive, never causal
Quartiles describe the eligible sample. They do not prove Favente caused a result or guarantee future performance.
Recruit trusted users. Approve every claim.
Start with a small creator cohort and expand when the economics prove themselves.
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